Largest campaign to date will target swing voters in Pennsylvania, Michigan, and Wisconsin with billboards and ads saying: “I’m a former Trump voter. I’m voting for Harris.”
WASHINGTON – Thursday, August 1, 2024 – Today Republican Voters Against Trump launched a new $3.5 million swing state ad blitz — our largest campaign to date — featuring ads and billboards showcasing former Trump voters who will not support him this election.
The campaign will run in Pennsylvania ($1.3 million total spend), Michigan ($1.2 million), and Wisconsin ($1 million). Video ads will run on CTV (streaming) and YouTube through the end of the month in the following key markets: Philadelphia, Pittsburgh, and Harrisburg; Detroit and Grand Rapids; and Milwaukee and Madison.
It features five different 30-second ads that will run across all three states. These ads show former Trump voters explaining why they can’t support him again, including voters from critical Blue Wall states. You can view the ads here.
Our signature ad features Beth, a two-time Trump voter who says: “Trump is not running for the country or democracy. He’s running to keep himself out of jail. He is a criminal and he should be prosecuted for his crimes. Kamala is a prosecutor. She is going to uphold the rule of law.” Watch Beth’s spot here:
The campaign also features 69 billboards showing real former Trump voters from these swing states with the message: “I’m a former Trump voter. I’m voting for Harris.” You can view the billboards here and find their locations here.
This content was selected for its persuasive value in speaking to one of this cycle’s most critical constituencies: undecided conservative-leaning swing voters. By speaking to these voters’ concerns and creating a permission structure for them not to support Trump again, we are helping to rebuild the anti-Trump coalition that delivered victory in the Blue Wall states last cycle. This is RVAT’s largest ad campaign to date, and will build on our previous work speaking to undecided voters in these areas.
“Donald Trump thought he could coast through this election, but now he’s feeling the pressure from voters who have real concerns about his age, his criminality, and his anti-democratic behavior,” said Sarah Longwell, Executive Director of Republican Voters Against Trump. “Even for those who supported him in the past, these liabilities are real — and they are alarming. We are reminding voters that there is a better choice, and that we can’t gamble with American democracy by returning Trump to the White House.”
To be connected with spokespeople for comment, or to be connected with the real voters participating in this campaign, please contact Tony Franquiz at [email protected].
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