Final campaign of the 2024 cycle will target swing voters in PA, MI, and WI with a swarm of billboards showing former Trump voters who now support Harris, running during peak drive-time.
WASHINGTON – Friday, November 1, 2024 – Republican Voters Against Trump launched our final ad blitz of the 2024 cycle, a six-figure billboard takeover of Pennsylvania, Michigan, and Wisconsin. The campaign will blanket main roads with more than 150 billboards during peak commute hours, showing former Trump voters who will not support him again. They will run in the Philadelphia, Milwaukee, and Detroit media markets on November 1 and November 4.
You can view the billboards here and find their locations here:
The billboards will appear in swarms along major roadways, with drivers passing several back-to-back as they commute. They show voters with the message: “I’m a former Trump voter, I’m voting for Harris” and “I’m a former Trump voter, I won’t vote for Trump.” Thousands of voters will be exposed to them in the closing days of the campaign as they make their way to the polls. This is part of RVAT’s broader $40 million general election campaign to defeat Donald Trump.
The billboards are designed to appeal to a critical constituency of voters in the swing states: conservative-leaning independents and Republicans who are still undecided. By reaching them with messengers who look and sound like them, we are helping to build a permission structure to broaden the coalition that ultimately delivered victory in the last election.
“There is a critical mass of Americans who cast votes for Trump in the past and are supporting Harris this time around,” said Sarah Longwell, Executive Director of Republican Voters Against Trump. “These are the strongest possible messengers for reaching persuadable, conservative-leaning swing voters in the Blue Wall. We couldn’t think of a better closing message.”
To be connected with spokespeople for comment, or to be connected with the real voters participating in this campaign, please contact Tony Franquiz at [email protected].
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