Largest campaign to date will target Wisconsin swing voters with ads and billboards saying “I’m a former Trump voter. I’m voting for Harris.”
WASHINGTON – Monday, September 30, 2024 – Republican Voters Against Trump launched a new $2.7 million Wisconsin ad blitz, part of our largest campaign to date this cycle, and our final major ad push before the election. The campaign features first-person testimonial ads and billboards showcasing former Trump voters from WI who will support Kamala Harris this election.
Digital ads will run statewide, and broadcast, cable, streaming, and radio ads will run in the key media markets of Madison and Milwaukee. This is part of a broader $15 million swing state campaign, which will also run ads in Pennsylvania ($5.8 million), Michigan ($3.6 million), Arizona ($2.4 million), and Nebraska’s 2nd Congressional District ($500K).
It includes a series of 15- and 30-second testimonial ads featuring real former Trump voters talking direct-to-camera about why they now support Harris. It also includes a signature ad showing a compilation of these voters from multiple different states, saying: “Harris is a former prosecutor. She’s smart. I love her energy. She will support our democratic institutions. She will put her country first … In 2024, I will be proudly voting for Kamala Harris.”
The campaign also features 31 billboards running across the state showing former Trump voters from WI with the message: “I’m a former Trump voter, I’m voting for Harris” and “I’m a former Trump voter, I won’t vote for Trump.” You can view the billboards’ locations here.
This is the capstone of the 2024 Republican Voters Against Trump campaign, and the final major ad push ahead of the November election. To date, we have collected more than 300 testimonials from former Trump voters who no longer support him, representing 46 states and the District of Columbia. The campaign has already spent $15 million to date this cycle, in addition to the new campaign.
This content has been tested for its persuasive value and was selected to appeal to a core constituency of voters in Wisconsin and other swing states: conservative-leaning independents and Republicans who are still undecided. By reaching them with messengers who look and sound like them, we are helping to build a permission structure to broaden the coalition that ultimately delivered victory in the last election.
“Many swing voters are going to be making up their minds in the coming weeks, and it’s critical that we let them know what’s at stake,” said Sarah Longwell, Executive Director of Republican Voters Against Trump. “You can repudiate him without renouncing your deeply held conservative values. We’re here to help establish a permission structure for right-leaning swing voters to do the right thing and vote their conscience.”
To be connected with spokespeople for comment, or to be connected with the real WI voters participating in this campaign, please contact Tony Franquiz at [email protected].
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