Campaign will target swing voters in Michigan with billboards and ads saying: “I’m a former Trump voter. I’m voting for Harris.”
WASHINGTON – Thursday, August 1, 2024 – Today Republican Voters Against Trump launched a new $1.2 million Michigan ad blitz — our largest campaign to date — featuring ads and billboards showcasing former Trump voters who will not support him this election.
Video ads will run on CTV (streaming) and YouTube through the end of the month in the key markets of Detroit and Grand Rapids. It features four different 30-second ads showing former Trump voters explaining why they can’t support him again, which you can view here.
Our signature MI ad features Tom, a former Trump voter from western Michigan who says: “I’ve decided to vote for Kamala Harris in November even though I’ve never in my life voted for a Democratic candidate for president. She’s not going to try to destroy the Constitution.” Watch Tom’s spot here:
The campaign also features 20 billboards in MI showing real former Trump voters with the message: “I’m a former Trump voter. I’m voting for Harris.” You can view the billboards here and find their locations here.
This content was selected for its persuasive value in speaking to one of this cycle’s most critical constituencies: undecided conservative-leaning swing voters. By speaking to these voters’ concerns and creating a permission structure for them not to support Trump again, we are helping to rebuild the anti-Trump coalition that delivered victory in Michigan last cycle.
“Donald Trump thought he could coast through this election, but now he’s feeling the pressure from voters who have real concerns about his age, his criminality, and his anti-democratic behavior,” said Sarah Longwell, Executive Director of Republican Voters Against Trump. “Even for those who supported him in the past, these liabilities are real — and they are alarming. We are reminding voters that there is a better choice, and that we can’t gamble with American democracy by returning Trump to the White House.”
To be connected with spokespeople for comment, or to be connected with the real voters participating in this campaign, please contact Tony Franquiz at [email protected].
# # #