Campaign will target swing voters in Pennsylvania with billboards and ads saying: “I’m a former Trump voter. I’m voting for Harris.”
WASHINGTON – Thursday, August 1, 2024 – Today Republican Voters Against Trump launched a new $1.3 million Pennsylvania ad blitz — our largest campaign to date — featuring ads and billboards showcasing former Trump voters who will not support him this election.
Video ads will run on CTV (streaming) and YouTube through the end of the month in the following key markets: Philadelphia, Pittsburgh, and Harrisburg. It features three different 30-second ads showing former Trump voters explaining why they can’t support him again, which you can view here.
Our signature PA ad features Mike, a former Trump voter from southeastern Pennsylvania who says: “Donald Trump scares the hell out of me. He does. He really scares me to death. He’s unfit for the office. Donald Trump is mentally unfit for the office. There’s no way I could possibly ever vote for him again.” Watch Mike’s spot here:
The campaign also features 31 billboards in PA showing real former Trump voters with the message: “I’m a former Trump voter. I’m voting for Harris.” You can view the billboards here and find their locations here.
This content was selected for its persuasive value in speaking to one of this cycle’s most critical constituencies: undecided conservative-leaning swing voters. By speaking to these voters’ concerns and creating a permission structure for them not to support Trump again, we are helping to rebuild the anti-Trump coalition that delivered victory in Pennsylvania last cycle.
“Donald Trump thought he could coast through this election, but now he’s feeling the pressure from voters who have real concerns about his age, his criminality, and his anti-democratic behavior,” said Sarah Longwell, Executive Director of Republican Voters Against Trump. “Even for those who supported him in the past, these liabilities are real — and they are alarming. We are reminding voters that there is a better choice, and that we can’t gamble with American democracy by returning Trump to the White House.”
To be connected with spokespeople for comment, or to be connected with the real voters participating in this campaign, please contact Tony Franquiz at [email protected].
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