Campaign will showcase former Trump voters who are supporting Harris in 2024; First major effort targeting conservative-leaning independents since Biden’s withdrawal.
WASHINGTON – Thursday, July 25, 2024 – Today Republican Voters Against Trump launched a new $500K swing state ad and billboard campaign showcasing former Trump voters who will support Kamala Harris this election.
The campaign features 76 billboards showing former Trump voters from Michigan, Pennsylvania, and Wisconsin with the message: “I’m a former Trump voter. I’m voting for Harris.” You can view the billboards’ locations here. In addition, this 60-second ad will run on streaming platforms and YouTube.
This campaign will run July 25 through August 31 in Michigan (Detroit, Grand Rapids), Pennsylvania (Philadelphia, Pittsburgh, Harrisburg), and Wisconsin (Madison, Milwaukee). It is the first major campaign targeting conservative-leaning swing voters since Joe Biden dropped out of the race, and aims to boost Harris’s support among this critical constituency.
RVAT is working to broaden the anti-Trump coaltion that defeated the former president in 2020, which is still the largest coalition in American politics. With Harris replacing President Joe Biden on the top of the ticket, RVAT’s plans remain unchanged: making the case to key center-right swing voters that Trump is unfit for office.
We are doing so by building a permission structure for conservative-leaning independents and undecided voters to support Harris, or at least to reject Trump. These voters traditionally identify with conservative values and many still hold on to their Republican identity. By showcasing others who fit this profile — but still support Harris — we are speaking directly to these voters and helping deliver this constituency to reject Trump.
“Donald Trump is the oldest nominee in American history. He is a generation older than Kamala Harris. He’s a historically unfit candidate,” said Sarah Longwell, Executive Director of Republican Voters Against Trump. “The anti-Trump coalition is energized. Now it’s time to speak directly to swing voters with the message that Donald Trump is unfit to be president, and doesn’t deserve their support in November. That’s exactly what we’re doing.”
To be connected with spokespeople for comment, or to be connected with the real voters participating in this campaign, please contact Tony Franquiz at [email protected].
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