Part of our largest campaign to date, the blitz will target swing voters in the critical Nebraska-02 district with billboards and ads saying: “I’m a former Trump voter. I’m voting for Harris.”
WASHINGTON – Tuesday, September 3, 2024 – Republican Voters Against Trump launched a new $375,000 Nebraska-02 ad blitz featuring ads and billboards showcasing former Trump voters from NE who will not support him this election. This is part of a broader $11.5 million swing state campaign in September, our largest campaign to date this cycle.
The campaign will run through the end of the month in Nebraska’s second congressional district. It includes this 30-second compilation ad featuring multiple former Trump voters talking about why they now support Harris. It also includes several testimonial ads of former Trump voters talking about why they are not supporting him this time, including Chuck from Lincoln.
In Nebraska-02, these video ads will run on streaming platforms and YouTube. The campaign also features four billboards with the message: “I’m a two-time Trump voter. I’m a gun owner. I’m voting for Harris.” You can view the billboards’ locations here.
“Donald Trump has destroyed the Republican Party,” said Sarah Longwell, Executive Director of Republican Voters Against Trump. “And every election cycle he drives more and more Republicans to vote for Democrats, because they believe Donald Trump and the GOP candidates who imitate him are unfit for office. We help elevate the voices of these disaffected Republicans and build a permission structure for many other traditional GOP voters to reject Donald Trump and his MAGA movement, even if it means voting for Democrats with whom they might have policy differences.”
This content has been tested for its persuasive value and was selected to appeal to a core constituency of voters in the swing states: conservative-leaning independents and Republicans who are still undecided. By reaching them with messengers who look and sound like them, we are helping to build a permission structure to broaden the coalition that ultimately delivered victory in the last election.
To be connected with spokespeople for comment, or to be connected with the real Nebraska voters participating in this campaign, please contact Tony Franquiz at [email protected].
# # #