The New York Times covered the launch of Republican Voters Against Trump. Reid J. Epstein writes:

A Republican group dedicated to opposing former President Donald J. Trump is planning to spend $50 million to stop him through a series of homemade testimonial videos of voters who backed him in past elections but say they can no longer support him in 2024.

The group, Republican Voters Against Trump, first emerged in the 2020 campaign and made a return appearance for the 2022 midterm elections. It is run by Sarah Longwell, a leading figure in Never-Trump politics whose focus groups and polling are a staple of center-right podcasts and have made her a go-to figure for political reporters aiming to decipher the motivations behind Trump supporters.

Unlike Democratic organizations that aim to help President Biden by promoting his record in office, Ms. Longwell’s group focuses solely on attacking Mr. Trump through the voices of his former backers. The Republican Voters Against Trump website features 100 videos, from one to three minutes long, of Republicans speaking to a computer or mobile-phone camera about why they voted for Mr. Trump in 2016 or 2020 and will not do so in 2024.

Read the whole thing.