Campaign will target swing voters in Wisconsin with billboards and ads saying: “I’m a former Trump voter. I’m voting for Harris.”
WASHINGTON – Thursday, August 1, 2024 – Today Republican Voters Against Trump launched a new $1 million Wisconsin ad blitz — our largest campaign to date — featuring ads and billboards showcasing former Trump voters who will not support him this election.
Video ads will run on CTV (streaming) and YouTube through the end of the month in the key markets of Milwaukee and Madison. It features four different 30-second ads showing former Trump voters explaining why they can’t support him again, which you can view here.
Our signature WI ad features Ethan, a former Trump voter from central Wisconsin who says: “I think what Donald Trump did on January 6 was dangerous for multiple reasons. It was a total repudiation of the Constitution. I have never voted for a Democrat for president before, but January 6 was the end of Donald Trump for me.” Watch Ethan’s spot here:
The campaign also features 18 billboards in WI showing real former Trump voters with the message: “I’m a former Trump voter. I’m voting for Harris.” You can view the billboards here and find their locations here.
This content was selected for its persuasive value in speaking to one of this cycle’s most critical constituencies: undecided conservative-leaning swing voters. By speaking to these voters’ concerns and creating a permission structure for them not to support Trump again, we are helping to rebuild the anti-Trump coalition that delivered victory in Wisconsin last cycle.
“Donald Trump thought he could coast through this election, but now he’s feeling the pressure from voters who have real concerns about his age, his criminality, and his anti-democratic behavior,” said Sarah Longwell, Executive Director of Republican Voters Against Trump. “Even for those who supported him in the past, these liabilities are real — and they are alarming. We are reminding voters that there is a better choice, and that we can’t gamble with American democracy by returning Trump to the White House.”
To be connected with spokespeople for comment, or to be connected with the real voters participating in this campaign, please contact Tony Franquiz at [email protected].
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