Republican Voters Against Trump will feature more than 100 video testimonials of Trump’s own voters making the case against him in key swing states.
WASHINGTON – March 12, 2024 – Today Republican Accountability PAC launched a new $50 million general election campaign showcasing the first-person stories of more than 100 former Trump voters who refuse to support him again in 2024. The Republican Voters Against Trump campaign will target moderate Republican and Republican-leaning voters in key swing states with video testimonials of people sharing in their own words what caused them to break with Trump.
Traditional Republican voters who have long supported the party but have concerns about Donald Trump proved decisive in the 2020 election. By targeting these voters and reaching them with credible messengers, the campaign will establish a permission structure for them to withhold their support from Trump again. This will help re-create the anti-Trump coalition that made the margin of victory in 2020 and holds the key to 2024. This follows the success of our 2020 campaign of the same name, which featured more than 1,000 video testimonials and proved to be some of the most persuasive advertising of that election cycle.
WATCH: Testimonials from Former Trump Voters Who Won’t Support Him in 2024
The campaign features one- and two-time Trump voters from across the country—including swing states—who walked away due to January 6, his 91 felony counts, Ukraine, and other issues. Their voices will be elevated using a surround-sound approach, deploying ads on television, streaming, radio, billboards, and digital media in critical swing states. The campaign will run in Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin.
“I voted for Donald Trump in 2020. January 6 was the end of Donald Trump for me,” said Ethan, a Trump 2020 voter from Portage, WI who is featured in the campaign. “The peaceful transfer of power is one of the defining pieces of our democracy, and I could not believe that someone I had formerly supported would get behind an effort that would throw that under the bus … There is no choice. Donald Trump is not a viable option. I will vote for Biden.”
“I’m a two-time Trump voter. I do not plan on voting for Donald Trump in the 2024 election,” said Dave from Forest City, PA who is also featured. “I will not vote for Donald Trump because of his actions on January 6 and all of the other baggage he carries with him … Do you want a guy like this leading the oldest democracy in the world, the world’s number one superpower? Do you want this guy leading us? I don’t.”
“Former Republicans and Republican-leaning voters hold the key to 2024, and reaching them with credible, relatable messengers is essential to re-creating the anti-Trump coalition that made the difference in 2020,” said Sarah Longwell, President of Republican Accountability PAC. “It establishes a permission structure that says that—whatever their complaints about Joe Biden—Donald Trump is too dangerous and too unhinged to ever be president again. Who better to make this case than the voters who used to support him?”
To be connected with spokespersons from Republican Voters Against Trump, or with the voters who took part in this campaign, please contact Communications Manager Tony Franquiz at [email protected].
# # #